Houston Windle.Profit-first Meta ads
How the agent works
A profit-first process for anyone running Meta ads. Built around booked jobs and contribution. Not ecommerce catalogs, not weekly vanity dashboards.
- STEP ONE01
Establish job-profit truth
Lock the numbers that decide whether a lead is worth buying: average ticket, gross after job costs, close rate, and the true cost per booked or sold job. Media spend is judged against contribution, not against a dashboard vanity score.
- Average ticket for the jobs you actually want
- Gross after parts, labor, and trip cost
- Close rate from lead to booked to sold
- True cost per booked and per sold job
- STEP TWO02
Daily profit visibility
See spend, leads, contact, booked, and estimated contribution every day. Weekly rollups hide the day a creative or audience went soft. Local service accounts need today, not a Monday autopsy.
- Spend and leads for today
- Contacted and booked, not just form fills
- Estimated contribution against job-profit truth
- Daily read, not a weekly average that smooths over waste
- STEP THREE03
Map historical baseline
Before the agent changes budget, structure, or creative, map what was already true. Public Ad Library plus account history set the baseline so growth is measured against reality, not hope.
- Ad Library angles, offers, and creative age
- Account spend and lead history by period
- What was working before any agent change
- A clear before line for every after claim
- STEP FOUR04
Set profit-aligned growth targets
Budget, creative tests, and offers are ranked by margin impact. The goal is more booked contribution, not cheaper clicks or ecommerce catalog ROAS.
- Budget that protects cost per booked
- Creative tests scored by margin impact
- Offers that improve close rate and ticket
- Targets tied to contribution, not vanity CPL alone
Start with the free read
See the public Ad Library first.
Paste a page. Get the baseline issues. When you are ready for profit-first execution, unlock the agent.